Steve Jobs found the Gawker redesign “too tame”
Brian Lam’s piece on Jobs on his new blog is worth reading in its entirety, but here’s my favorite part:
“From: Steve Jobs <sjobs@apple.com>
Subject: Re: Gizmodo on iPad
Date: March 31, 2010 6:00:56 PM PDT
To: brian lam <blam@gizmodo.com>
Brian,
Parts of it I like, and other parts I don’t understand. I’m not sure the “information density” is high enough for you and your brand. Seems a bit too tame to me. I’ll look for it this weekend and be able to give you some more useful feedback after that.
I like what you guys do most of the time, and am a daily reader.
Steve
Sent from my iPad
On Mar 31, 2010, at 1:06 PM, brian lam <blam@gizmodo.com> wrote:
Here you go, a rough sketch. Should be launched, as the standard face of Gizmodo, by the 3g’s launch. What it’s meant to do is be friendlier to scan for the 97% of our readers who don’t come every day…”
